What is hidden profit?
Hidden profit is profit a business can generate without investing in any additional resources.
No extra staff. No extra equipment. No extra software. No new costs at all.
It has nothing to do with cutting costs or raising prices. Instead, it’s about finding overlooked assets and opportunities that can easily be turned into cash. Or, said another way, it’s about optimizing a business to get the most out of the assets and resources it already has.
And because almost no business is fully optimized, that means almost every business has tons of hidden profit to be found.
Who is Matt?
Matt Mason is a business growth and marketing strategist of 14 years who has worked with companies like Ariana Grande Fragrance, Agora Financial, and Laird Superfood. He has helped drive hundreds of millions of dollars in revenue across a wide range of businesses and markets.
How Matt thinks
Most people only have street view. Matt has sky view.
Street view means you can only see your own street — your industry, your competitors, the way it’s always been done. Everyone else on that street sees exactly what you see, which is why every business in any given industry operates just like all the others.
Sky view is the ability to see the whole city at once from above — all the different industries and their wildly different ways of doing business. And it turns out that the answer to almost any business problem can be found on another street where it’s already been solved, and the solution is commonplace.
Most founders and executives are stuck in street view because they’re too busy running their business to study what’s working in other industries.
But Matt’s entire job is studying the business models and marketing strategies of businesses in hundreds of industries. And this wide, cross-industry perspective is what allows him to solve tough problems in creative and non-linear ways — because a strategy that’s common practice in one industry can create a breakthrough in another.
Street view tactics only produce incremental improvement. Taking a sky view approach can spark explosive growth.
Not sure which engagement?
The application tells Matt everything he needs to know.
Matt’s engagements are designed for founders and executives generating $1M+ in annual revenue. The application process begins with a brief conversation to understand your business and your goals. Drawing on his 14 years of experience across a wide range of industries, Matt will recommend the engagement that best matches your situation. And if none of the engagements are a good fit, he’ll tell you that too.